Case Study 1.  Rumba Communications

Treadstone began working with Rumba Communications in 2007  when a parent company had developed a prototype for mobile email and was looking at options to bring the product to market.

In the process: Treadstone conducted market analysis and developed a commercialization roadmap.   A Commercial Ready Grant was applied for and was successful in winning over $200,000 in matching funding.    In addition Treadstone claimed for R&D expenses incurred over the previous financial year.

The result was over $240,000 in funding that was invested in a development program  and commercialisation activities.   The product was marketed to overseas telecommunications companies in  2008 with several partnership agreement signed and executed.

Case Study 2. Commercialising strawberry growing technology – www.Seduberry.com

Treadstone began working with Drax Industries Pty Ltd in March 2009 when they presented a new innovative growing technology for  modifying the shape of strawberries  to grow the “perfect heart shaped strawberry”.

In the process: Treadstone worked with Drax to develop a business plan that would accelerate their path to market with a focus on licensing the technology not the strawberry product.

The business structure was determined and an advisory board established with regular agendas and formal business.   Contacts and networks formed a source of feedback to assist and fine tuning the commercial model.

In Jan 2010, Commercial trial agreements were produced and trials undertaken with growers in Tasmania and Victoria.

Treadstone initiated a PR campaign resulting in an overwhelming media take up locally and overseas.

The result: Trials have been conducted by overseas growers in Europe and negotiations are underway for license contracts.  Austrade is providing assistance with further partnerships and opportunities.

Case Study 3. –Review and Refocus of Online Business   – www.relocations-made-easy.com.au

Relocations Made Easy Pty Ltd is an online relocation service offered to employees through a corporate license model.  During the economic difficulties of the 2008/09 the drop in corporate hiring had a major impact on the hiring and subsequently revenues. RME approached Treadstone to address the issue of falling revenues.

In the process: Treadstone conducted a review of existing contracts and the market opportunities. We reviewed and refocused the business model away from customers affected by the economic cycles to focus on the more unaffected sectors of Health, Education and Government.  We developed a strategic plan, revised contracts, approached target clients and developed new marketing materials.

The result: RME has developed a more mature client acquisition process targeting the longer term contracts. They now have systemised sales process and key commercial proposals.   RME is well positioned to grow with a solid revenue base and ready to take advantage of future rising job market and partnership opportunities.