New Grants

The NSW Government has launched a new $4.5 million fund to support innovative digital media content projects. The NSW Digital Media Initiative will provide development grants of up to $50,000 for early stage developments, and up to $250,000 for advanced projects with commercial potential.

The Digital Media Initiative, a key element in the NSW Government’s Digital Economy Strategy, will provide $1.5 million a year for three years to support digital content, commencing in 2010/11. The Initiative is designed for commercially oriented projects that are destined for distribution on internet, wireless, mobile, other emerging platforms or devices.

The Digital Media Initiative will provide support at various stages from early stage development up to completion of a functioning prototype or to take a market ready project into production. It will also support NSW businesses to attend key international conferences such as the Games Developers Conference in San Francisco.


  • Develop digital media industry capability in NSW
  • Develop digital media skills
  • Encourage adoption of state of the art technology and methodologies
  • Support a diverse range of creative digital content projects
  • Encourage innovation
  • Encourage greater collaboration between traditional and digital media producers, and between the media sector and other sectors such as health and education
  • Develop investment in intellectual property by NSW digital businesses


Applicants must be NSW registered businesses.

Applicants may include:

  • businesses involved in digital media production, including games studios and mobile or online content developers
  • multi-disciplinary teams that involve convergence of traditional and digital media (e.g. filmmakers and games developers)
  • digital content creators seeking to collaborate with sectors such as health, education and climate change

Applicant businesses or project teams must include at least one person with a significant credit in the digital media area.


The fund is intended for commercially oriented digital content projects that are destined for distribution on internet, wireless, mobile, other emerging platforms or devices. Interactivity is generally required.

Eligible projects include, but are not limited to:

  • games including serious games
  • webisodes, mobisodes, interactive websites
  • transmedia projects
  • virtual worlds
  • projects intended as entertainment or to inform/educate (but excluding curriculum material)
  • standalone digital content
  • applications, where they are an intrinsic part of a creative digital project

The fund does not cover:

  • advertising and marketing, corporate communications, business to business communications, e-commerce, marketing websites
  • arcade games
  • online services such as banking websites
  • educational product for school or tertiary


1. Early stage development scoping technical requirements, potential commercial partners, creative and market potential, pitch materials. This is the riskiest stage and hence involves a larger number of projects receiving smaller amounts. Prototypes, playable demos, preproduction, development, business planning activities. Up to $50,000

2. Advanced development / production finance prototyping of larger scale projects to attract further investment, complete a functioning prototype or take a project into production, production finance for a market ready project. Up to $250,000. Amounts above $250,000 will only be considered where an exceptional opportunity is presented, backed by a well-developed business plan and strong market interest. Projects that have received early stage financing are eligible to apply for this stage.

3. Enterprise development applications will be considered from ambitious businesses with a well developed business strategy and a slate of digital projects wishing to accelerate their growth to the next stage and enhance their capital base. Support could be focused on hiring specialised staff or engaging specialised expertise. Up to $100,000

4. Marketing / financing – support for digital media producers and content creators to attend approved international markets and trade fairs to seek finance/partners or to market existing projects. Up to $5,000

Grant Application dates: Ongoing

The full guidelines for funding under the Digital Media Initiative, including application forms, are available for download below. For further information contact Sue McCreadie by email on or phone (02) 9338 6780.

  • Download the Digital Media Initiative guidelines document
  • Download the application form

For more information about how Treadstone can help you with Government Grants call us now on (03) 9016 3575  or sign up for our Government Grant newsletter.

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